{"id":1032,"date":"2019-04-30T20:54:43","date_gmt":"2019-04-30T20:54:43","guid":{"rendered":"https:\/\/old.dreamond.com\/notoriete\/"},"modified":"2019-05-05T19:22:50","modified_gmt":"2019-05-05T19:22:50","slug":"notoriete","status":"publish","type":"page","link":"https:\/\/old.dreamond.com\/fr\/les-solutions\/notoriete\/","title":{"rendered":"Notori\u00e9t\u00e9"},"content":{"rendered":"

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SENSIBILISATION \u00c0 LA MARQUE<\/div>
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\u00c0 l’origine, la notori\u00e9t\u00e9 de la marque est un terme marketing qui d\u00e9crit le niveau de reconnaissance du produit ou du service par le client. Aujourd’hui, cela implique \u00e9galement les principes et l’image que l’entreprise transmet \u00e0 son public cible. C’est une \u00e9tape majeure dans la promotion d’un produit ou d’un service, que ce soit hors ligne ou de mani\u00e8re traditionnelle. Id\u00e9alement, la notori\u00e9t\u00e9 d’une marque implique l’utilisation de la proposition de vente unique d’une entreprise qui la diff\u00e9rencie de ses concurrents.<\/span><\/p>\n

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PROBL\u00c8MES DE SENSIBILISATION \u00c0 LA MARQUE<\/strong><\/span><\/h3>\n

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Votre marque est noy\u00e9e par les grandes entreprises. <\/span><\/strong><\/p>\n

La plupart des consommateurs pensent souvent que votre concurrent a quelque chose d’unique \u00e0 offrir.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/5″][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-search\u00a0\u00bb color=\u00a0\u00bbcustom\u00a0\u00bb size=\u00a0\u00bbxl\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb custom_color=\u00a0\u00bb#f43ea0″][vc_column_text css_animation=\u00a0\u00bbfadeIn\u00a0\u00bb]<\/p>\n

Votre marque n’appara\u00eet pas sur la page de r\u00e9sultats de Google. <\/span><\/strong><\/p>\n

Cela ne vous oblige qu’\u00e0 faire des recherches par mot cl\u00e9 et \u00e0 changer vos techniques de r\u00e9f\u00e9rencement.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/5″][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-money\u00a0\u00bb color=\u00a0\u00bbcustom\u00a0\u00bb size=\u00a0\u00bbxl\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbfadeInRight\u00a0\u00bb custom_color=\u00a0\u00bb#f43ea0″][vc_column_text css_animation=\u00a0\u00bbfadeIn\u00a0\u00bb]<\/p>\n

Le budget marketing a augment\u00e9 mais les ventes ne sont toujours pas rentables. <\/span><\/strong><\/p>\n

Votre marque n’est pas capable de capturer le public cible.<\/span><\/p>\n

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Solutions Dreamond de sensibilisation \u00e0 la marque :<\/span><\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_hoverbox image=\u00a0\u00bb321″ primary_title=\u00a0\u00bb\u00a0\u00bb hover_title=\u00a0\u00bbLE MARKETING DIGITAL\u00a0\u00bb hover_title_font_container=\u00a0\u00bbcolor:%23ffffff\u00a0\u00bb hover_title_google_fonts=\u00a0\u00bbfont_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal\u00a0\u00bb hover_background_color=\u00a0\u00bbblack\u00a0\u00bb use_custom_fonts_hover_title=\u00a0\u00bbtrue\u00a0\u00bb hover_title_link=\u00a0\u00bburl:https%3A%2F%2Fdreamond.com%2Ffr%2Fles-solutions%2Fnotoriete%2Fmarketing-digital%2F|\u00a0\u00bb]Inclut les m\u00e9dias sociaux, le contenu, les moteurs de recherche, les courriels et les applications mobiles.<\/span>[\/vc_hoverbox][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_hoverbox image=\u00a0\u00bb322″ primary_title=\u00a0\u00bb\u00a0\u00bb hover_title=\u00a0\u00bbR\u00c9PUTATION EN LIGNE\u00a0\u00bb hover_title_font_container=\u00a0\u00bbcolor:%23ffffff\u00a0\u00bb hover_title_google_fonts=\u00a0\u00bbfont_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal\u00a0\u00bb hover_background_color=\u00a0\u00bbblack\u00a0\u00bb use_custom_fonts_hover_title=\u00a0\u00bbtrue\u00a0\u00bb hover_title_link=\u00a0\u00bburl:https%3A%2F%2Fdreamond.com%2Ffr%2Fles-solutions%2Fnotoriete%2Freputation-en-ligne%2F|\u00a0\u00bb]R\u00e9duisez l’impact de la mauvaise publicit\u00e9 et ravivez la r\u00e9putation positive de l’entreprise.<\/span>[\/vc_hoverbox][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_hoverbox image=\u00a0\u00bb323″ primary_title=\u00a0\u00bb\u00a0\u00bb hover_title=\u00a0\u00bb CAMPAGNES COMMERCIALES\u00a0\u00bb hover_title_font_container=\u00a0\u00bbcolor:%23ffffff\u00a0\u00bb hover_title_google_fonts=\u00a0\u00bbfont_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal\u00a0\u00bb hover_background_color=\u00a0\u00bbblack\u00a0\u00bb use_custom_fonts_hover_title=\u00a0\u00bbtrue\u00a0\u00bb hover_title_link=\u00a0\u00bburl:https%3A%2F%2Fdreamond.com%2Ffr%2Fles-solutions%2Fnotoriete%2Fcampagnes-marketing%2F|\u00a0\u00bb]Tels que la publicit\u00e9 imprim\u00e9e, le paiement au clic, la publicit\u00e9 \u00e0 la radio, la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision, les m\u00e9dias sociaux, et plus encore!<\/span>[\/vc_hoverbox][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] \u00c0 l’origine, la notori\u00e9t\u00e9 de la marque est un terme marketing qui d\u00e9crit le niveau de reconnaissance du produit ou du service par le client. [\u2026]<\/span><\/p>\n","protected":false},"author":9,"featured_media":0,"parent":1034,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1032","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/old.dreamond.com\/fr\/wp-json\/wp\/v2\/pages\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.dreamond.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/old.dreamond.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/old.dreamond.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/old.dreamond.com\/fr\/wp-json\/wp\/v2\/comments?post=1032"}],"version-history":[{"count":0,"href":"https:\/\/old.dreamond.com\/fr\/wp-json\/wp\/v2\/pages\/1032\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/old.dreamond.com\/fr\/wp-json\/wp\/v2\/pages\/1034"}],"wp:attachment":[{"href":"https:\/\/old.dreamond.com\/fr\/wp-json\/wp\/v2\/media?parent=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}